Tracey Powers-Erkkilä is an American expatriate living in Helsinki. She is the founder of Nest Factory and a familiar face to anyone who has visited us on Albertinkatu.
A while back, Tracey realized that the corporate world was not right for her. She wanted to do something unique. What inspired her was her love of handmade textiles. Tracey’s previous job led her around the world, where she got to connect with lots of amazing craft. She was interested in bringing some southern spice back home with her and mixing it together with the Nordic bohemian look.
What followed these aspirations was Nest Factory: a carefully curated retail and lifestyle shop. Each month, Tracey and our team hand-pick, source, and sell a limited selection of unique products that follow a central editorial theme. Our store, both on Albertinkatu and online, features clothing, jewelry, furniture, artwork, rugs, and various other must-have accessories.
Rather than sell overwhelming quantities of items, Nest Factory focuses on a carefully selected pairing of objects, based on an evolving editorial focus. We work exclusively with the world’s leading sustainable designers — both independent and otherwise — to curate and sell the finest products befitting the season, location, and sensibilities of our customers.